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The term brand activism indicates the commitment and will of a company to assume responsibility in the social environment and make mindful provisions to be able to reach a common equilibrium.

Riding the wave of this phenomenon, in July 2021, Automha requested the SA 8000 Ethics Certification, a certifiable standard that encourages the organizations to develop, maintain and apply virtuous social practices in the workplace.

Read the details in-depth from BergamoNews: The company from Bergamo renewed the SA 8000 Certification Social equity, diversity, inclusion, environmental sustainability: topics of which are continually debated and in ways increasingly deeper, in how much they interest each member of society. Individuals, in their own small way, are mobilized to try and discuss these issues and resolve the problems that arise from them, just as big companies have begun to actively face the diverse questions. The term brand activism indicates the commitment and will of a company to assume responsibility in the social environment and make mindful provisions to be able to reach a common equilibrium. Riding the wave of this phenomenon, in July 2021, Automha requested the SA 8000 Ethics Certification, a certifiable standard that encourages the organizations to develop, maintain and apply virtuous social practices in the workplace. A solution to distinguish oneself from the competition and guarantee ethical behavior of its employees, testimony to the fact that the business from Bergamo does not look only at profits but is close to and pays particular attention to social responsibility. The SA 8000 Ethics Certification represents a reference standard recognized at a global level, that has the objective of guaranteeing ideal work conditions. Given its importance, the certification lasts 3 years, and each year routine visits are carried out to confirm that the ethical standards are always respected. Automha passed the first biannual test in January and continues to assure correct management of the norms that protect human rights, development, personal value, training and professional growth, as well as the health and security for all the workers throughout the constant monitoring of all the activities that have relevant consequences to their situation. Furthermore, Automha prohibits discrimination during their occupation, orientation, training and professional promotion, with reference to the work conditions, career advancement, and retribution. The social responsibility of the Bergamo company and the commitment in the fight against discrimination in favor of inclusion were evidenced by the increase of hiring foreigners by 130% in the last three years. Furthermore, Automha protects indigenous workers, guaranteeing them a place of work at their branches abroad in America, India, China, and Spain. The number of businesses certified in the world today is 4,768 in 58 nations, and just in Italy there are 2,212 certifications registered. Within the intralogistics sector, Automha results as the first SA 8000 certified company. A fundamental guarantee, a symbol of attention that Automha places on social requisites, not only towards its employees but also in its supply chain and its creed. The quality of work must continue from the environment in which the work is carried out and the products and services must be the expression of this quality.